Privacy Policy

Last updated: November 1, 2026

This Privacy Policy explains how Kraan Commerce, trading as Heritage Avenue ("we", "us"), collects, uses, stores and shares personal information when you visit heritage-avenue.com or make a purchase from us. Kraan Commerce is responsible for the personal information described in this policy.

Information we collect

Depending on how you use the website, we may collect:

  • your name;
  • billing and shipping address;
  • email address and phone number;
  • order and transaction information, including returns;
  • device and browser information and your IP address;
  • information about how you use the website;
  • messages you send to our customer service.

Payment card details are processed directly by our payment providers. We do not store your full card number.

How we use your information

We use personal information to:

  • process and deliver your orders;
  • process payments, returns and refunds;
  • provide customer support;
  • communicate with you about your order;
  • prevent fraud and misuse;
  • improve our website and your shopping experience;
  • comply with legal obligations;
  • send marketing emails if you have signed up for them. You can unsubscribe at any time with the link in every email.

Sharing of personal information

We share personal information only where needed to run our business or meet legal obligations, with trusted service providers such as:

  • payment processors;
  • shipping and logistics providers;
  • our ecommerce platform, Shopify;
  • customer support and email services;
  • analytics and advertising providers;
  • fraud prevention services.

We do not sell your personal information for money. We may share information with advertising partners to show you more relevant ads, which some U.S. state laws treat as a "sale" or "sharing" of personal information or as "targeted advertising". You can opt out at any time on our Your Privacy Choices page. If your browser sends a Global Privacy Control (GPC) signal, we treat it as an opt-out request for that browser.

Shopify

Our store is hosted by Shopify, which processes personal information to provide and improve its services. You can read more in the Shopify Consumer Privacy Policy and exercise certain rights through the Shopify Privacy Portal.

Cookies and similar technologies

Our website uses cookies and similar technologies to:

  • keep your shopping cart working;
  • remember your preferences;
  • understand how the website is used;
  • improve performance;
  • show relevant advertising, where permitted.

You can control cookies through your browser settings and through the cookie or privacy choices offered on our website.

Data retention

We keep personal information only as long as reasonably necessary for the purposes in this policy, or as required for legal, tax, accounting or regulatory reasons. Order records are generally kept for 7 years for tax and accounting purposes.

Your rights

Depending on the U.S. state you live in, you may have the right to:

  • access the personal information we hold about you;
  • correct inaccurate information;
  • delete your personal information;
  • receive a copy of your information (data portability);
  • opt out of targeted advertising and the "sale" or "sharing" of your information;
  • withdraw consent you have given, such as for marketing emails;
  • appeal a decision we make about your request.

To exercise a right, contact us using the details below. We may need to verify your identity before we act on your request, and you may use an authorized agent. We will respond within the time required by applicable law and will not discriminate against you for exercising your rights.

Children

Our website is not intended for children under 16, and we do not knowingly collect their personal information. If you believe a child has provided us with personal information, please contact us and we will delete it.

Security

We use reasonable technical and organizational safeguards to protect personal information. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Third-party links

Our website may contain links to other websites. We are not responsible for the privacy practices or content of those websites.

Changes to this policy

We may update this Privacy Policy to reflect changes in our services, legal requirements or business practices. The current version is always available on this page, with the date of the last update at the top.

Contact information

  • Trade Name: Heritage Avenue
  • Company name: Kraan Commerce
  • Chamber of Commerce (KvK) number: 42130645
  • VAT number: NL005519348B29
  • Registered in: The Netherlands
  • Business address: Dr. Stärckelaan 18, 3734 XB Den Dolder, The Netherlands
  • Email: info@heritage-avenue.com
  • Phone: +1 307 430 1238
  • Customer service hours: Monday to Friday, 9 AM to 5 PM Eastern Time (excluding U.S. public holidays). We reply within 24 hours on business days.